Retail
The latest updates, ideas and guides from our team.
Recent posts
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The future of brick-and-mortar shopping
In the previous article about customer expectations towards brick-and-mortar shopping, we mentioned that this sales channel is still appreciated by almost 30% of respondents. Brick-and-mortar shopping is still here, but…
Weronika
October 7, 2024
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5 min read -
Competitive Advantage: How AI revolutionizes the shopping experience in the retail industry
Entering a new era of retail trade is no longer a secret. Artificial Intelligence (AI) undoubtedly represents one of the key tools driving this transformation and is used to build…
Weronika
October 7, 2024
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5 min read -
Drive Foot Traffic to Physical Stores: 7 Proven Drive-To-Store Marketing Strategies
Increasing foot traffic to a brick-and-mortar store can be challenging, especially as online competition strengthens. However, physical stores have certain advantages, such as direct contact with products, instant purchasing, and…
Weronika
October 7, 2024
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12 min read -
Impact of Reviews on Consumer Purchase Decisions
In 2023, Emplifi surveyed over 2,000 consumers in the USA and the UK, aged between 16 and 55, who are active on social media and regularly make online purchases. It…
Weronika
October 7, 2024
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7 min read -
Revolutionary marketing strategies: How the ROPO effect changes the approach to advertising
The ROPO effect (Research Online, Purchase Offline) refers to an increasingly common practice among consumers who seek information about a product or service online and then make a purchase offline…
Weronika
October 4, 2024
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5 min read -
Boosting sales through recommendations: How AI offers personalized shopping suggestions
Imagine your customers walking into your store, and you already know what they’re looking for. You also know what they’ve bought recently, which products they frequently view and in which…
Weronika
October 4, 2024
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4 min read -
Competitive Advantage: How AI revolutionizes the shopping experience in the retail industry
Entering a new era of retail trade is no longer a secret. Artificial Intelligence (AI) undoubtedly represents one of the key tools driving this transformation and is used to build…
Weronika
October 4, 2024
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5 min read
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