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Whether you’ve just started your business or your company already has an established online reputation, acquiring and managing customer reviews can be challenging. Entrepreneurs are particularly worried about negative comments…
Why are online reviews so crucial? You may be under the impression that the quality of your product or service will defend itself and that properly selected marketing activities will…
The rapid growth of digital technology has transformed the way consumers interact with businesses. Today, local search engine optimization (SEO) has become an essential aspect of a successful online marketing…
Nowadays, customer experience is key to any business. CX matters most for companies that provide services for multiple customers a day. This includes brick-and-mortar businesses, such as stores, health clinics,…
In the previous article about customer expectations towards brick-and-mortar shopping, we mentioned that this sales channel is still appreciated by almost 30% of respondents. Brick-and-mortar shopping is still here, but…
Managing online reputation is, in fact, the obligation of every business owner and manager, provided their company is present and operates at least partly online. If you neglect that part…
Google listings are often underestimated, although for local businesses, they can make a marked difference in a company’s visibility in search results. With the help of this free and truly…
This question is one of the hottest topics of recent weeks and months. AI is becoming really advanced, and tools such as ChatGPT and DALL-E prove this advancement. This causes…
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